Top About Us Philosophy


The Pokémon Company’s mission statement is to enrich both the real world and the virtual world with the Pokémon characters.

The Pokémon Company Group’s vision

Bringing the world together through Pokémon

The world of Pokémon connects everyone across the globe; beloved by kids, adults and every Trainer in between! These incredible creatures have crossed borders and language barriers to reach the hearts of millions for over 25 years, bringing people together through the joy of play and discovery.

The Pokémon Company Group has a mission to delight our fans through excellent products and meaningful experiences. We hope to help make the world a better place for everyone by creating opportunities to bond and to grow through shared journeys and friendly competition.

As our name suggests, The Pokémon Company was established by the original copyright holders of Pokémon in 1998 to specialize in the Pokémon content and develop Pokémon into an enduring brand. Through content creation, merchandise development, marketing, and a host of other related activities, we focus on continuously enhancing and spreading Pokémon’s unique appeal. The Pokémon Group today encompasses 11 companies and 11 offices worldwide functioning as Pokémon producers in their respective markets.