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Philosophy

The Pokémon Company’s mission statement is to enrich both the real world and the virtual world with the Pokémon characters.

The Pokémon Company Group’s vision

Bringing the world together through Pokémon

The world of Pokémon connects everyone across the globe; beloved by kids, adults and every Trainer in between! These incredible creatures have crossed borders and language barriers to reach the hearts of millions for over 25 years, bringing people together through the joy of play and discovery.

The Pokémon Company Group has a mission to delight our fans through excellent products and meaningful experiences. We hope to help make the world a better place for everyone by creating opportunities to bond and to grow through shared journeys and friendly competition.

In 1998, as its name suggests, Pokémon Inc. is a unique company established by the original copyright holders to specialize in the Pokémon content and develop it into a lasting brand. Through content, product creation, marketing, and all other activities, we focus on bringing out the individuality of Pokémon and spreading its appeal. A group of two companies in Japan and four companies overseas, including our own, are working as Pokémon producers in their respective markets.