Continuously developing new, diverse encounters with Pokémon
It’s now more than 20 years since Pokémon was born, and members of the original “generation” of Pokémon fans are now in their late thirties. Today, Pokémon’s fan base has become remarkably diverse, spanning from preschoolers to young adults, to the Pokémon generation, to people in their senior years. To provide fans of all ages with ever more enjoyable products and services, we work continuously to plan and develop together with our tie-up partners and licensees. Through the synergy derived from each company’s specific strengths, we can adventure into many new areas we at Pokémon couldn’t approach on our own. This is what’s so wonderful about having tie-up partners and licensees, and going forward we will continue, through collaborations in many different areas, to create opportunities for new encounters with Pokémon.