Official Shops

Top Business Summary Official Shops

Where players and fans are sure to always find their favorite Pokémon

“Pokémon Centers” are official shops – created in the real world to replicate their virtual presence – where Pokémon game players can gather information and where battle-fatigued Pokémon can recover their strength. The Pokémon Centers, which are located both in Japan and abroad, attract large numbers of visitors not only because here players can get the latest information about everything game-related, but also because fans can purchase original Pokémon merchandise sold nowhere else. As every official shop maintains an abundant product lineup, players and fans alike are sure to find their favorite Pokémon item. We also operate Pokémon Stores, our souvenir shops in international airports and popular tourist spots, “Pokémon Center Online” for Internet shopping, and Pokémon Cafes which offer a menu that faithfully recreates the world of Pokémon.

Our Business

Where presents await visitors who come on their birthday
Where presents await visitors who come on their birthday

Pokémon Centers and Pokémon Stores throughout Japan offer a special treat to visitors who come on their birthday. The birthday celebrant is gifted a Pokémon that can be raised on the “Pokémon” game series and a special birthday coupon. Birthday boys and girls of primary school age are given a special birthday crown.

Pokémon Cafe, a New Business Format
Pokémon Cafe, a New Business Format

In March 2018, Pokémon Center TOKYO DX & Pokémon Cafe opened in the Nihombashi area of Tokyo. Nihombashi is where The Pokémon Company story began with the opening of the first Pokémon Center in 1998. The newly opened cafe with adjoining store became an instant success, attracting a phenomenal 100,000 visitors in its first six months in operation. As this was our first permanent cafe-restaurant – an all-new business format – we put a tremendous amount of thought and effort into developing a menu that would reflect Pokémon’s unique appeal. The Pokémon-inspired menu is modified with each new season, making every visit both delicious and fun. In 2019, we opened a new Pokémon Café in the Shinsaibashi area of Osaka, our first in western Japan.

Across country and regional borders and cultures

Providing information overseas through local stores

Pokémon Center Singapore is our official store opened in Singapore in April 2019. It’s located on the 4th level of Jewel Changi Airport, a shopping center adjoining Changi Airport designed by the world-renowned architect Moshe Safdie. Pokémon Center Singapore is The Pokémon Company’s first shop in Asia outside Japan, and currently the only permanent shop overseas. Earlier experience abroad includes: Pokémon Center NY in New York’s Rockefeller Center, November 2001 to February 2005; Pokémon Center Paris at Les Halles, June 2014, mainly dedicated to exhibiting illustrations; and a number of small-scale pop-up stores, at various times, known as Pokémon Center Branches.

Links to relevant websites