Pokémon Centers and Pokémon Stores throughout Japan offer a special treat to visitors who come on their birthday. The birthday celebrant is gifted a Pokémon that can be raised on the “Pokémon” game series and a special birthday coupon. Birthday boys and girls of primary school age are given a special birthday crown.

In March 2018, Pokémon Center TOKYO DX & Pokémon Cafe opened in the Nihombashi area of Tokyo. Nihombashi is where The Pokémon Company story began with the opening of the first Pokémon Center in 1998. The newly opened cafe with adjoining store became an instant success, attracting a phenomenal 100,000 visitors in its first six months in operation. As this was our first permanent cafe-restaurant – an all-new business format – we put a tremendous amount of thought and effort into developing a menu that would reflect Pokémon’s unique appeal. The Pokémon-inspired menu is modified with each new season, making every visit both delicious and fun. In 2019, we opened a new Pokémon Café in the Shinsaibashi area of Osaka, our first in western Japan.