What is Pokémon Production?
We share our approach to production, which defines the Pokémon brand.
01Bringing Out the Uniqueness of Each Pokémon
Our ultimate mission as Pokémon Producers is to engage sincerely with each Pokémon with each of the over 1000 species and bring out their uniqueness to the fullest. We seek to create the perfect stage where Pokémon can truly shine and express their vibrant selves. Every day, we explore new approaches to deliver their charms as a “living creatures” with playfulness.
02A Company for Pokémon
True to our name, we do nothing but Pokémon. Pokémon do not exist for the company; we exist for Pokémon. We do not pursue short-term success in business, our focus is to bring the joy of Pokémon to as many people as possible.
03Pursuing the “Understandability” and “Originality”
For those who are new and those who have been fans of Pokémon, to deliver a surprising and exciting experience, we signify simplicity and depth. Together with a variety of attractive business partners, we explore Pokémon’s charms from every aspect.
04For Pokémon to be Cherished Forever
For Pokémon to be cherished even in an unimaginable future, we produce Pokémon with a long-term vision. We continue our challenge with changing times.
What’s Pokémon?
Pokémon are fascinating creatures harboring a myriad of mysteries. Pokémon began with the Pokémon Red Version and Pokémon Green Version video games launched in Japan in 1996 for the Game Boy platform. Among the factors that have contributed to Pokémon’s success are the sheer enjoyment of capturing and raising Pokémon as a collection, and the opportunities Pokémon creates for communication through trading with other players or competing against them. Today, thanks to its amazing expansion into the realms of trading card games, TV anime, film, apps, merch and so much more, Pokémon is a name known and loved all around the world.
Pokémon in Action
Pokémon are making the most of their unique characteristics to thrive across various fields. Here, we introduce some of the most representative examples of their success.
Miraidon
A legendary Pokémon with five different modes, including Low-Power Mode; a quadrupedal mode, and Drive Mode; a motorcycle-like mode. In collaboration with TOYOTA Engineering Society, we have created the future mobility model in the image of Miraidon.
Ditto
A Transform Pokémon being able to become anything. In partnership with LOTTE, the “Pokémon Town” held in South Korea approximately 100 Dittos have gathered and delivered its charm by transforming into various Pokémon.
Cinderace
A Striker Pokémon with high physical ability, controlling the burning soccer ball. For the first “Pokémon Kids Sports Project”, we have assigned Cinderace and supported all young soccer players throughout the country.
Poltchageist
A Matcha Pokémon that lives inside a tea caddy. At “Cafe Poltchageist”, the Japanese-modern style cafe, it has played an active role as a helpful assistant. The lineup also features merchandise inspired by tea utensils and a cafe menu filled with matcha-flavored treats.
